Our Story

Guilloche Group is an independent platform dedicated to supporting contemporary artistic practice through professional guidance, infrastructure, and strategic collaboration. We work with artists across career stages, from emerging talent to established names, on the conviction that artists should be able to concentrate on their creative work while the practical and organisational aspects of presentation are handled with care and expertise.

We are a young platform, and we treat that as a strength. We see clearly how constrained the prevailing gallery model has become, and we are interested in shaping what comes next rather than reproducing it. In some respects we operate as a nomadic gallery, unbound to a single permanent space, which lets us meet each project on its own terms. What stays constant is the closeness of our relationships with the artists we work with, which we regard as the real foundation of the work.

Our activities include the development and coordination of exhibitions and curated projects, the creation of coherent visual and digital identities, and professional support through consultation, planning, and network-building. We are also actively building our own collection, a commitment that reflects how we engage with artists over the long term rather than project by project. Through this work, Guilloche Group facilitates meaningful encounters between artists, institutions, and audiences.

We maintain an active presence at the events where the field takes shape, from the preview days of the Venice Biennale to the opening of Art Basel Qatar, which keeps our perspective current and grounded in firsthand observation. That awareness informs how we advise, how we exhibit, and how we collect.

Echoes of Realms, exhibited in the Jacob Jordaens house (Antwerp)

Guilloche Group was founded by Lawrence Murray, an art history student at the Catholic University of Leuven, with experience gained through internships at Bernaerts Auctioneers and the Plantin-Moretus Museum, spanning both the commercial and institutional sides of the art world. He established the platform in response to the gap between artistic production and the logistical demands of exhibition-making, creating a clear framework in which artists can present their work with confidence and professionalism.

Denzel Otto joined as a co-founder shortly after the platform's formation. Before studying art history at the Catholic University of Leuven, he completed an interdisciplinary programme at Erasmus University Rotterdam examining the role of arts, culture, and media in contemporary society through sociological, economic, and historical perspectives, work that included producing art of his own. That experience gave him a grounded, firsthand understanding of artistic practice. With both founders training as art historians, Guilloche Group approaches its work with a shared analytical and contextual foundation, one that shapes how we read, present, and support the practices we take on.

The founders are supported by a small team of collaborators. Lux Ashley, a law student at the University of Antwerp, works with Guilloche Group as a brand development strategist, shaping how the platform and the artists it represents are positioned and presented. Helena Geldhof, a sociology student at Ghent University and the Free University of Brussels (VUB), brings experience from her internship with Yalta European Strategy, the international affairs network founded by the Victor Pinchuk Foundation, where she supported the organisation's work on Ukraine's international relations. Her background in the social sciences and international cooperation strengthens the team's research and organisational capacity.

Many others have supported Guilloche Group in ways we cannot adequately thank, and we remain grateful to everyone who has helped shape what the platform is becoming.

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